Curated Stories

Curated Story Magazine

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Editors Letter

Welcome to Curated Story,

My name is Ella MacDonald and I am a Fashion Management student at Robert Gordon University, currently working as an intern for Curated Stories located on Claremont Street here in Aberdeen.
I have created this magazine with the sole purpose of informing individuals of the small marvel that is Curated Stories.

Curated Stories is a design led concept store established in 2009, beginning with just three brands, the shop has enhanced it’s ever growing portfolio of unique brands to over 250. Curated believes that shopping should be an enhancing experience, all about new discovery, creativity and joy!

When I first entered Curated Stories unexpectedly a few yeas ago, it felt like a small haven distracting from the mundane everyday life. I contemplated upon my first moments in the store when considering what I wanted to achieve during my my twelve week here, consequently I decided it would be best spent championing the five incredible women who have made Curated stories the magnificent shop that it is today. This magazine will tell each one of these women’s stories whilst also highlighting the products in Curated Stories. I hope this magazine can incapsulate the excitement I felt when I first discovered the brand in all of its spender and beauty.

Additionally, I wanted this magazine wanted to prove that Aberdeen is a destination in itself, excluding oil and granite this silver city has an undercurrent of individualistic creativity and passion which is constantly evolving to a new and exceptional place; nearly every photoshoot within the magazine has taken place in Aberdeen and surrounding areas.

Think of this magazine as a chronicle of Curated Stories, where it is at this exact moment in time. My hope is that you will continually come back to Curated Story when looking for inspiration and that you enjoy reading this magazine even half as much as I enjoyed making it.


Instagram: @curatedstories
Personal Instagram: @ellabmcd