Mark Shayler

Do Book Series // Disrupt

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Do Book Series // Disrupt


This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.
Do Disrupt is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then outsmart them. You’ll also find out why you need a chat with your Nan and a tape measure.
Newly updated for 2017, this expanded edition features a new introduction, a brand new chapter on how to create positive change from within a larger organisation, fresh insight on global trends driving disruption, how to generate ideas, boost creativity and define your purpose. 
If you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference. 

- How to take your new business idea from concept to market
- Interactive workbook format
- Ideal for creative entrepreneurs and anyone thinking about starting their own business

About the author: Mark Shayler runs Ape, an innovation-sustainability-brand agency. He has worked with some of the world's largest and smallest businesses including Amazon, Samsung, Coca-Cola, Unilever and John Lewis, saving them shed-loads (technical term) of carbon, over £120 million, increasing sales by over 6000%, and helping to develop new products and services. He is co-founder of Rebel Cell where he builds start-ups inside larger organisations. He is also a founding partner of the Do Lectures.

Publisher: The Do Book Co
Number of pages: 128
Dimensions: 178 x 120 mm